Helping Nike's management teams turn data and plans into stories stakeholders act on.
Helping Nike's management teams turn data and plans into stories stakeholders act on.
Indrusty
Sportswear & Apparel
Year Founded
1964
Headquaters
Beaverton, Oregon, USA
Employess
75,000+
Results
The Numbers That Matter
Leaders developed
100
Stakeholders presented
100
Mission completion
89%
Capability Growth
36%
Learning experience
9.4/10
Facilitator Rating
9.7/10
Challenge
- Data-heavy communication — A planning team whose work lives in numbers, plans and forecasts needed to land messages with senior stakeholders.
- More than presenting — The brief covered presentations, everyday conversations and finding stories inside the business.
- Confidence — Participants wanted to feel confident in tough storytelling and presenting moments.
- Hybrid teams — Team meetings had become hybrid, making connection and clarity harder.
Solution
- Pre-programme discovery — Questions for Nike and for each participant on how the team communicates today and what they wanted to gain.
- Lab 1: why stories work — The psychology of persuasion, story tropes, data storytelling and building a story library.
- Lab 2: presentations — Three scenarios, from tightly restricted decision briefings to full TED-style talks.
- In-person workshop — Volunteers presented real planning topics for live feedback; pairs shared lessons-learned stories; teams upgraded and presented one story each.
Outcome
- A shared language — Frameworks for structuring a message: introduction, context, 'the meat', confidence in the data, summary and next steps.
- A story library — Each participant started a personal bank of anecdotes, analogies and case studies to use in presentations.
- Practice with feedback — The in-person session gave volunteers live, practical feedback on real presentations.
- Team connection — Participants valued time together as a team and hearing colleagues' stories.
