34 senior leaders at 2K built the influence to lead across a matrixed, global business, without formal authority.
34 senior leaders at 2K built the influence to lead across a matrixed, global business, without formal authority.
Indrusty
Video Game Publishing
Year Founded
2005
Headquaters
Novato, California, USA
Employess
4,000+
Results
The Numbers That Matter
Leaders Developed
34
Labs
7 over 9 months
Missions Completed
90%
Leadership capability growth
19.3%
Session Attendance
86%
Learning Experience
4.75/5
Challenge
- Specialists stepping up — Many leaders had been promoted for deep craft expertise, faster than their leadership toolkit had developed.
- Authority without the org chart — Studios are separate entities, so leaders depended on people and teams they didn't manage.
- No time to breathe — Leaders spent 70–80% of their time on operational delivery, leaving little room for strategic thinking.
- Global and virtual — Delivery had to work across EMEA, US and Australian time zones alongside live launches.
Solution
- Discovery first — We interviewed leaders and stakeholders across 2K before designing anything, to understand what makes leadership hard there.
- Seven connected Labs — Self-Leadership & EQ, Agility & Resilience, Collaboration, Influence & Communication, Change Management, High-Performing Teams and Strategic Mindset.
- Influence as a thread — Influence ran through the whole programme rather than sitting in one workshop.
- Practice, not content — Integration sessions and workplace missions meant every framework was tested on real leadership situations.
Outcome
- +41% translating strategy into action — The biggest shift across all 14 behaviours.
- +26% influencing senior stakeholders — Greater confidence in difficult conversations with senior stakeholders.
- +20% leadership brand — Leaders were better able to define and articulate how they lead.
- Delivered under pressure — 86% attendance and 90% of missions submitted, alongside live campaigns and title launches.
